OXR recognized alongside global XR leaders for its integrated immersive experience workflow spanning content creation, real-time publishing, multi-device deployment, and live session control.
Ann Arbor, Michigan — Mixel Studio today announced that OXR, its immersive experience platform, has been named a finalist in the Best Content Creation Tool category for the 2026 Auggie Awards. Presented by AWE, the Auggie Awards have been one of the most recognized honors in the augmented reality, virtual reality, mixed reality, and spatial computing industries since 2010.
The Best Content Creation Tool category recognizes technologies that advance how immersive and spatial content is created, published, deployed, and experienced. This year, the Auggie Awards received more than 330 technology submissions across categories. OXR’s selection as a finalist places the platform among a competitive group of global XR companies, including Zappar’s Mattercraft, developed by the UK-based XR company Zappar, which has been building in the augmented reality and XR industry for more than a decade.
This recognition also places OXR within a broader lineage of influential XR creation platforms recognized by the Auggie Awards in recent years. Past recognized tools in related creator and authoring categories include Niantic Studio by Niantic Spatial, which was named a 2025 finalist, and STYLY Studio by STYLY, Inc., which won the 2024 Best Creator & Authoring Tool category. OXR’s selection reflects growing industry recognition of its approach to making immersive experiences easier to create, present, reuse, and scale.
Unlike traditional XR authoring tools that focus primarily on content creation alone, OXR is an integrated system for the full immersive experience workflow, covering content creation, real-time publishing, multi-device deployment, and live session control. The platform enables users to create interactive spatial experiences and deploy them across web browsers, XR headsets, and connected displays, supporting use cases in education, training, design, engineering, enterprise communication, and live demonstrations.
“We built OXR to make immersive experiences more practical, repeatable, and accessible for real-world teams,” said Chiao Lin, Co-founder and CEO of Mixel Studio. “Being named an Auggie Awards finalist is meaningful not only because it recognizes OXR as a content creation tool, but also because it validates our broader vision: that immersive experiences need an end-to-end workflow for creating, presenting, publishing, deploying, and controlling spatial content across devices.”
Mixel Studio will continue developing OXR as a platform for making immersive experiences more reusable, scalable, and accessible to non-technical users. The company’s recognition as an Auggie Awards finalist marks an important milestone as OXR expands its presence in the global XR and spatial computing ecosystem.
Built through lessons learned from real-world deployments across education, training, design, and live demonstration settings, OXR reflects Mixel Studio’s belief that making XR accessible requires more than a content creation tool. It requires a complete workflow that gives users agency over their content, scenes, and audience engagement, without forcing them to depend entirely on specialized technical teams. By integrating creation, publishing, deployment, and live control into a single system, OXR aims to help more organizations adopt immersive experiences on their own terms.
